Newcomer Fernanda Carneiro is debuting her spring/summer ready-to-wear line this month. Fortunately — for both me and my wardrobe — I had the opportunity to meet with her at her studio last week for a sneak peek at her new collection.
Two words: delicate and lovely. Fernanda’s line features colorful short dresses that fall just above the knee, each well-tailored of fine silk and charming details that will stand out in the boutiques. This line is a sure success with tasteful and elegant designs that are perfect for weddings and other springtime events. Her contemporary pricing is much like what you’ll find on 3rd Street or Robertson. And, more importantly, they’re designed to fit.
Tell me about your spring/summer line.
I’ve designed a petite line of dresses for women 5’4” with a wider hip. I’ve designed it with 100% silk, twill, jersey and charmeuse.
In particular, my line is designed to accentuate a woman’s curves with a modern, feminine, and sophisticated take on vintage dress designs. I have seventeen dresses for spring/summer.
A few of my dresses feature my own print designs. The point was to make designs that were totally unique, so I wasn’t keen on using materials that were available to everyone.
What is your favorite fabric to work with and why?
I really like silks, which is why I used them for my current collection. My fall collection will have silk blends, plus a bit of cotton and wool.
What is the sizing of your line?
My knits sizing is XS – L, and woven sizing is 0-12, all true to size. And, I do plan to include XXS and 00 in future lines.
Do you have a favorite dress in your spring/summer collection?
I love the cut and color of the ivory and black dress, as well as the raspberry dress — both are sophisticated designs with a bit more detail. I plan to make a full set of dresses for myself! I also love these dresses because the bead accents take the place of an accessory-jewelry. The accessorizing is done for you! Another dress that I love is the all black dress with the pleated grosgrain ribbon detail. I think this is the perfect “little black dress” that can be dressed up or down and can be worn for years without going out of style. In general, I feel these three dresses represent the concept of my spring/summer collection.
Tell me about your inspirations. Who was your biggest influence?
I find inspiration in everything, so I can’t say I have a particular designer that I look to repeatedly. That’s not to say I don’t admire many designers. My favorites include Carolina Hererra, Temperley, Oscar De La Renta, Marchesa, Badgley Mischka, and Valentino. I prefer a more classic design.
My designs are also inspired by frustrated shopping trips – the ones where I leave a store empty-handed, with a perfect design in mind. And I lean a lot on my Brazilian heritage – I am greatly influenced by Brazilian art and culture.
So what drives your design?
I’ve long dreamt of becoming a fashion designer. My drive has always been to design clothing that truly fit a woman’s body. So I’ve set out to fill a niche in U.S. fashion. Rather than designing basic apparel with a wider audience, I wanted to design lines that start with petite sizing. I feel that petites deserve to have designer clothing too!
In the future, I’ll expand my lines with regular sizing to appeal to all women. But petite sizing will always exist.
Where are you being sold?
This season, my collection is being sold in California, Florida, and Texas, with delivery expected near the beginning of April.
California
House of Petro Zillia on 3rd Street in LA
Florida
Lears Closet on Marco Island
Rumeur Boutique in Miami Shores
Scarlett in Pinecrest
Texas
Kacky & Carl in Dallas
As for tradeshows, my line was recently featured in Atlanta at the Americasmart Premiere, and I hope to present at Designers & Agents in New York, and, of course, Los Angeles.
Is your collection available online?
No, but I expect to sell to an online shop in the near future. In the meantime, please visit http://www.fernandacarneiro.com and e-mail me to get in touch. I will be adding an e-mail list to the site soon. I’ll let you know when my collection is available online and notify you of any future events.
How do you feel about US sizing?
Returning to Brazil is always inspiring because I find clothing that actually fits! U.S. sizing is much less friendly to petite women, and the quality is lesser.
Of U.S. designer collections, the fit is even more difficult. Everything features a straight cut, particularly the higher end lines. It’s important to remember that most women have curves and we require lines that accentuate them. My line provides just that.
Furthermore, the U.S. grading system is outdated. What is true is that Americans are getting larger, but not taller. When I researched U.S. sizing, I discovered that the average height of women in the U.S. is 5’4”. The shortest fit model is 5’7”. I think it’s time we moved away from this sizing standard.
What do you love about being a designer based in Los Angeles? What don’t you like?
LA is a great place to work on design. It’s certainly less competitive than New York, but on the other hand, it’s harder to find the right people for production and sewing. But I do love LA. The city’s design constantly evolves and grows, and it’s only getting better.
What’s the single best piece of advice you’ve ever been given?
It’s a tough business! Don’t get discouraged, and remember that anything is possible. Find the people that are willing to help, and stick with them. And, you have to really, really want it to succeed.
What am I missing? Anything else you’d like to share with my readers?
Look for my designs in boutiques at the beginning of April. I’ll be available online in the future as well. In the meantime, please feel free to contact me through my Web site.
*Fernanda is looking for a sales rep. Reps please contact her at sales@fernandacarneiro.com.