I spent a lot of time at the Getty Villa this week and after spending time in the gardens my fair pale skin became pink and then red. You need to ensure your hat brim is large enough for the SoCal sun! Hats are a huge part of my daily wardrobe especially on the weekend. I was recently introduced to Katie Wilson in NYC who reps Betmar hats. I got talking with her about the collection and I quickly picked up a few.

What’s best is that Betmar hats are certified SPF 40+. No matter where you are worldwide you need to cover those pretty faces from the sun’s harmful UV rays. The Betmar Sun Protection Collection offers protection from the sun while maintaining the quality that has made Betmar one of the most popular women’s hat brands for 75 years.

The full collection features fifteen hats and is available at Village Hat Shop in NYC, at MediaNoche in L.A. and other fabulous local retailers; prices range from $20 to $60. Totally affordable. Online you can find the hats at http://betmarhats.com.

Casto Creations

Jewelry designer Megan Casto of Casto Creations is turning thirty this month, and to celebrate the big three-oh she’s offering 30% off all orders for the whole month of April. You’ll score a free party favor too full of Indie Goodies from some of her favorite Indie businesses. And to enjoy Meg’s birthday more, each order gets ten entries into the big birthday give-away. Check her out on etsy too.

The discount code is HAPPY30.

Goorin Hats Sample Sale

Goorin Brothers is having a sample sale April 5th at Beauty Bar in Hollywood. Enjoy a fancy martini & mani and score a new fedora for $10-$30. You’ll also find hats by OBEY, Akomplice, Mishka and Reason. Its cash only ladies.

Saturday April 5th- Sunday April 6th
10am - 5pm for fab deals on Goorin

Beauty Bar
1638 N. Cahuenga Blvd.
Los Angeles, CA 90028
(323) 951-0393

Seychelles

Seychelles is having a warehouse sale on the West side this weekend. Get your summer sandals for almost nothin’.

Friday April 4th 10am-5pm
Saturday April 5th 10am-4pm

815 N. Sepulveda Blvd.
El Segundo, CA
(800) 453-3077

Bittersweet Butterfly

Bittersweet Butterfly in Silverlake is having an April lingerie sale. Purchase 3 bras or 3 panties and receive 50% off the lowest priced item. They’re also offering 50% off select items from European labels like Princesse Tam Tam and Timpa. I stopped by this week and their back patio is chock full of sale items.

Sale ends April 15th
Monday-Saturday 9am-8pm
Sunday Noon-7pm

1406 Micheltorena St.
Los Angeles, CA 90026
(323) 660-4303

I’m always on the lookout for new sun hats. When I saw that Goorin on Melrose was having a huge hat sale I moseyed on over to inspect the selection.

I love Goorin because the designs are always great and the selection is outstanding. Not to mention they run small. Women’s sizing starts at XS (7-1/8-inch width) — much too small on me. Ask the friendly sales staff to help with measuring.

Winter sale items are 60% off and many other hats are discounted 30% off.

You’ll also find boxes loaded with groovy overstock for $10.

Goorin Hat Shop L.A.
7627 Melrose Ave.
Los Angeles, CA 90046

(323) 951–0393

Open daily: 11am – 7pm

Ah, California livin’. Days and days of sun-drenched skies with nary a cloud in sight. Afternoons bring the warm sun with its bright, luminous, dazzling light. Not to mention the higher risk of sunburns, wrinkles, and skin cancer.

Schooner | S | $36

Hats. Hats. Hats. Summer in L.A. can be damaging to your skin without protection. It’s the season to cover your noggin’ in style, and ladies, have I found the place: Goorin on Melrose. Everything from funky custom fedoras to sporty bucket hats in a wide range of summer colors and prints can be found in this shop. The majority of the hats are unisex (don’t forget to protect your significant other); still, they have a fine selection of hats designed solely for us.

Vespa | S | $38

Women’s sizing starts at XS (7-1/8-inch width) — much too small on me. Ask the friendly sales staff to help with measuring.

Shimmer | 0/S | $27

And because they’re affordable ($35-$65) you can have one for the beach, the pool, the cabana, the picnic, the hike, shopping on Melrose…

Dollywood | 0/S | $18

If you’re outside of L.A.visit their online shop, or check out their handy store locator.

Our friends at Goorin Brothers have offered serafina readers a 10% discount on your entire purchase! Enter ’serafina’ at check out through July 16th.

Goorin Hat Shop L.A.
7627 Melrose Ave.
Los Angeles, CA 90046
(323) 951–0393
Open daily: 11am – 7pm