blogger spotlight: yo shorty
Monday, May 19th, 2008Allow me to introduce to you Yo Shorty, a new petite website out of the UK. Vikki Taylor, Yo Shorty’s editor-in-chief covers everything from business attire, hottie evening wear, maternity – you name it! If you’re a petite lass in the UK and Ireland, she’s got you covered. I had the opportunity to chat with Vikki about her new site.
1. Tell me all about your new website.
Yo Shorty is a petite clothing blog with a twist. I’ve used a magazine theme for the site so it looks more like a fashion e-zine than a regular blog, with features displayed on the homepage and a lot of classic clothing images edited to relate to the different parts of the site.
I’m planning to make it a resource for petite ladies in the UK to help them save time when looking for the best in petite fashion.
2. How tall are you? What size?
I’m 5”2’ish and a size 12 to 14 in the UK, I can never get my head around why I’m different sizes in different shops; they should be the same everywhere!
3. Where do you shop? Any favourite haunts in London and /or Europe? What are your favourite petite brands?
My favourite shop with a petite range is Dorothy Perkins. The thing I love about it is that you can pick up a pair of size 14 petite jeans and walk out (paying first of course!). Their sizes never vary and their clothes are always on trend for the season.
I also like to shop in New Look, they have lots of lovely things but yet they don’t have a petite collection! I have a reasonably long body compared to my height so they are perfect for getting a pretty top for a night out!
My favourite boutique chain in London is Oliver Bonas, they stock a lot of Vero Moda clothes which I love. Vero Moda is a Swedish clothing designer who brings out 8 ranges a year, they are not specifically for petites but they’re great anyway.
4. What about shopping in Europe? I’ve found that the sizing is cut much smaller and with more options. Can you elaborate?
I’m not sure because I don’t have any US clothes to compare them too! The thing I can say is that the worst thing about clothing in the UK is how much their sizes vary from shop to shop.
Marks and Spencer is a classic English shop which is massive in the UK and it’s great to go shopping in their petite clothing section as their sizes are very generous. I’m always a size 12 there, and sometimes even a 10!
5. Where do you shop online?
I like to shop online at ASOS, which stands for As Seen on Screen. They’ve just started a petite section which has a great selection of alternative clothing which is quite different to that on the high street.
What impresses me the most about ASOS is that although they are purely online they have managed to become an established clothing brand in the UK, being featured in all our girly magazines!
6. What are your recent purchases? Can you send me a link and or image of them? If you don’t have any please send me a list of links/images for your wish list.
I’ve just got my hands on these great petite skinny jeans from Dorothy Perkins, at £15 you really feel like you’re getting a great bargain.
I am also planning on getting this dress from Miss Selfridge; I’m going to add a nice waist cinching belt to it.
7. What is your inspiration? How was Yo Shorty conceived?
Basically I was on the net searching for cool and unusual petite clothing in the UK and noticed that it was not as easy as it sounds. So I came up with Yo Shorty, it’s a bit tongue and cheek but I think it catches the attention of petite ladies and is definitely a lot of fun to write, so I hope my readers think it’s fun to read to.
At the minute I’m getting my key articles together like petite clothing site reviews. But moving on from there I’m going to put together top tips, petite celeb must haves and loads of other great stuff that I can’t think of at the moment!
8. Any additional words you’d like to share with my readers?
Well seeing how my site is so new it would be great if your readers could get over to www.yo-shorty.co.uk and have a look around. Once they’ve done that it would be great if they could let me know what they think about the site by going to the Your Comments section.
9. Could give me the low down on the current trends in London right now?
Over here I think nautical is going to be big this summer with red, blue and white featuring in a lot of shops in the UK. And if Victoria Beckham is wearing it, it has to be right on trend!





























































