I rediscovered MediaNoche on Alvarado when I discovered Betmar hats. They carry loads of them at MediaNoche. And lucky for me, and you, they have a great selection of indie designers that run small too.

The boutique is hip and funky, and has all the great designers you want to fill your closet. I stopped in for a chat and discovered a few great finds…

There are three specific designers that MediaNoche carry that rock for the small gals.

Vancouver’s very own Sweet Soul’s designs are five star. Their line is cut small and inspired by burlesque fashion. It so happens the sister company is Sweet Soul Burlesque… The designs are original and ultra girly. But its not all pin up.

Everything that I pulled off the rack was really exciting – its certainly worth stopping in and trying a few dresses on. I loved that each piece had rouching.

Sweet Soul also does pasties, which they lovingly called Boston Cupcakes. They’re huge sellers ladies, if you’re on the market for something interesting to spice up the boudoir I suggest you stop by and check out a pair.

One of my all time favorite design teams is Black Halo and MediaNoche carries a large selection. Their selection is actually the best I’ve seen at any shop in L.A. Find all of the cocktail dresses in size XS your heart desires. Their XS sizes generally fit me and the designs are always really sexy and complimentary. If you’ve gone this long without knowing how Black Halo fits, stop by MediaNoche and try it on! Not an XS? Not a problem. They design for all sizes.

Ah Australia. The land of smaller sizing. And girls, you’ll be happy to discover Leona Edmiston if you have not already. Unbelievably lovely designs and fabrics for every urban woman. If you aren’t already familiar with this designer I highly recommend a visit to her site as well as MediaNoche. Think chic with a classic sophistication.

And lots of Bectmar hats. On sale for $10-20. They’re so worth it ’cause many are SPF+; perfect for 363 days of sunshine. They’ll also special order any hats they have in stock to ensure that the sizing is perfect for your petite noggins.

MediaNoche
1200 N. Alvarado
Los Angeles, CA 90026

Hours: Monday - Friday 11am to 7pm
Saturday Noon to 7pm
Sunday Noon to 5pm

In Echo Park. They’re a stones throw from the American Apparel on Sunset.

I adore the elegance and the simplicity of the Julianne dress at J.Crew. If I were to do it all over again, I’d order this sweet little dress.

Its made of a comfortable cotton and silk blend and the cuffs, and neckline are trimmed with the tiniest bit of chiffon for accent. The chiffon flower is detachable.

The fit is classic. The slight a line to the skirt is sexy, I love that it falls just above the knee and its fully lined. Gorgeous.

Pair it up with their gold Twyla strappy heel for an impeccably polished look. Blue accents added to a veil or jewelry would rock this dress and look!

Moi-Même is your one stop petite shop for professional attire made to fit the only body that really matters — yours.

And, ladies, I’m thrilled to announce that Moi-Même is offering serafina readers a $50 discount off orders through September 30, 2008. Yep, that’s right, stock up on your custom apparel for fall!

Just a few simple rules apply:

- To get your discount you must show a print out of Moi-Même discount entry from serafinablog.com to redeem (just print out the page), or mention the ‘serafina discount’ in your email order.

- One discount per shopper.

- Each discount may be redeemed only once.

- Discount expires on September 30, 2008, if not redeemed (so get your orders in!)

- You can’t redeem your discount for cash.

Also, don’t forget to join the Moi-Même mailing list to stay abreast of all new info about the line. Thanks again Dawn!

*Moi-Même reserves the right to change gift certificate terms and conditions at its discretion.

5ft2in is giving away a free pair of their signature Capri Pants to one lucky winner who can tell their best worst-pants-purchasing-experience on serafina.

Are you 5’2” tall or under? Do you regularly shop in the kids or juniors department? Did you fall in love with a pair of Capri pants only to find out that they made your gorgeous gams look too short? Share your story and the best entry will receive a free pair of 5ft2in Capri pants in their size! Got a picture? Even better. Send them on over with your story.

5ft2in is a new clothing line that specializes in pants for petite women. Frustrated by the lack of proper fitting pants in the current market place, Sunny — who holds a degree in Fashion Design and another degree in Apparel Manufacturing Management — decided to start a clothing line dedicated only to professional petite women who are 5’2” and under. Sizing is 0P-10P.

A winner will be drawn on Friday, August 8th and announced on Monday, August 11th. Email your entries in today to info AT serafinablog DOT com.

Learn more about 5ft2in at www.5ft2in.com.

Polkadots and Moonbeams on 3rd Street are having a sale starting next Thursday, July 24th. Lots of your favorite designers will be on sale including:

AG Jeans, Alice + Olivia, Splendid, Beth Bowley, Tart, Corey Lynn Calter, Black Halo, Free People, Ella Moss, Sky, Akiko, twill22 … to name only a few.

Everything is 30-60% off. Get there early to get the small sizes and don’t forget to mention serafinaVIP at check out or use it as a promo code online to receive another 10% off. Want another discount? Sign up for their mailing list on their website and receive a $10 coupon off your next purchase.

Polkadots and Moonbeams
8381 West Third Street
(Between Orlando & Kings Road
2 blocks East of the Beverly Center)
Los Angeles, CA 90048
Ph: 323-655-3880

This weekend only Friday, July 18th - Sunday, July 20th!

Oou in Los Feliz would like to invite all of you to come shop and receive a discount on everything in the store… including the vintage and new arrivals. Don’t forget to take a percentage off of their exclusive lines of vintage sunglasses.

Some of their rockin’ lines include: Eco-skin, Central Park West, Plastic Island, MM Couture, Larsen Gray, Edie France, Aristocrat, J Brand, Odyn and many more that’ll fit petite women. So come in and see ‘em this weekend.

I’ll see you grrls there for sure! For years, Oou has always been one of my favorite shops in L.A.

Oou
1764 N. Vermont Ave.
Los Feliz 90027
(323) 665-6263

I love Santa Barbara for oh-so-many reasons. Shopping on State Street being one of them.

Even though State Street has five-star shopping like Juicy Couture, Betsy Johnson, Saks Fifth Avenue and Blue Bee, my favorite place to shop is Yelllowstone Vintage.

Their tagline is ‘for those who desire vintage luxury’. And its easy to see why.

The quality of the vintage is always outstanding, and they carry a huge selection. The garments are impeccably clean and pressed with lots of petite sizing to choose from.

My favorites? The racks and racks of vintage dresses. Whether you’re lusting for polyester or silk, 50’s-80’s styles, plaids, stripes or solids –you’re sure to find something that’ll knock your socks off. Let me not forget to mention their skirts. They have loads of skirts that fit in the waist AND at the knee.

There are many other unique pieces that rock a wardrobe like vintage purses, belts, jewelry, hats and excellent vintage t-shirts. I always walk away with something unique that fits!

Hey Angelenas! The Little Bra Company lingerie is now sold at Bittersweet Butterfly in Silver Lake. If you’ve been dying to get a look at the line close up — you now have the chance!

The line is super comfortable and if you are a part of the A & B team you’ll definitely wanna jump in your hybrid and make your way to the East Side to try one on. Sizing runs small in both the bras and panties.

Bittersweet Butterflies
1406 Micheltorena Street
Los Angeles, CA 90026
(323) 660-4303

Beach totes are a necessity in Los Angeles. If you aren’t headed to the ocean then you’re off to the pool parties. I’m on a mission to find a new perfect beach bag that holds everything and looks great. Let me know if you have any ideas.

Cole Haan Georgia Tote | $195

Eco Ethnic Beach Tote | $53